Panel 1

Panel 1: Technological Disruption and Organizational Communication

Effective communication in the workplace is essential to the delivery of successful organizational strategy and change, employee commitment, and competitive advantage. An organization’s ability to engage stakeholders through excellent communication strategy and actions is an essential skill. Without it, the chances of organizations ever achieving their strategic objectives are reduced.

Organizational communication covers an eclectic mix of approaches, theories, and methodologies, developed within organizational settings or applied from other areas. Globalization & Changing Demographics are some disruptions that make up only some of the ways that organizations are challenged in the complicated modern society.After globalization networks have been expanded in relation to the political and social facets of organizations. These connections, in conjunction with business and cultural systems have developed a 'new world'. A world rich in interconnections and independencies, that has permanently changed the way organizations operate and most importantly communicate.

The reality that society is increasingly becoming more diverse and heterogeneous, poses many challenges to organizations, in relation to communication and culture. In order to avoid disruptions brought through technology in organizational structure, organizations need to develop methodologies and strategies to equip employees with effective communication skills and also find the areas where they lag behind. Organizations can use innovative ways to enhance communication skills of employees.

It is important to understand how technology can be integrated with the real emotional human engagement which is important for the success of an organization. Organizations must devote significant efforts to reduce the communication gap as ineffective communication can cause many problems that can impact relationships, productivity, job satisfaction, and morale of the employees.

The Focus of the discussion shall be about the technological changes affecting communication in an organization; the role of communication and HR's growing part in it; the principles and uses of communication in an organizational context. The discussion shall also revolve around the importance of developing an HR communication strategy and implementing the communication plan on how HR should be involved. The panel will focus on HR's contributions to employee engagement by using innovative ways to enhance communication skills of employees, communicating with the board and senior managers and combining HR through effective internal communication.